smadify
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The digital transformation layer for independent jewelers · Apply

Digital transformation for independent jewelers a modern online storefront you own, with the inventory and operations layer to run it.

A store worthy of your name — built to compete with the online giants, and yours to keep.

Start your transformation See how it works Custom build · you own your store · no platform lock-in

What we do

A beautiful storefront is just the start.

We build independent jewelers a beautiful new website on Shopify — then layer in live wholesaler inventory, memo workflows, and the operations that run your store. Compete with the online giants, expand your catalog without buying inventory, and finally own the website you're selling on.

A custom store, designed to your brand
Wholesaler inventory, sold as your own
The back-office layer that runs it all
smadify.com/dashboard
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Dashboard
Orders
Customers
Messages
Shipping
Settings
Pending
235
↑ 12%
Today
2
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Overdue
56
↓ 8
SIG
95
↑ 4%
Recent orders
#64253Øystein NordvikSST-G-PUnfulfilled$38.18
#64250Daniel HilmiDD-P-SIGSIG$32.18
#64249Phil GrosvenorAI-GFulfilled$24.99
#64247Angelina JohnsonSST-P-SIGSIG$29.99

Built for independent jewelers on Shopify

Wholesaler inventory · Memo workflows · Diamond & jewelry search · Signature handling · Certificate viewers · Wholesaler inventory · Memo workflows · Diamond & jewelry search · Signature handling · Certificate viewers ·

The problem

You're renting your website — and losing ground to the online giants.

Most independent jewelers are stuck on a dated site they can't easily change, or locked into a proprietary jewelry platform with a subscription that never ends — and the day you stop paying, your website disappears. Meanwhile online-only retailers and national chains set the expectation for what a jewelry site should feel like, and walk-in traffic keeps softening. You know you need to modernize. You just don't know where to start, or who to trust.

Rented

Your current platform

proprietary jewelry website tools charge monthly forever — stop paying and you lose the site entirely

outdated

Your customer's first impression

a tired site quietly tells shoppers to buy from someone bigger and shinier instead

Owned

The Smadify way

a modern store built on Shopify that's your asset — keep it even if you ever leave us

What Smadify does

A complete digital transformation, in three moves.

We elevate your web presence, expand what you can sell without holding inventory, and run the operations behind it — all on one layered system that works seamlessly with Shopify.

01

A modern website you own

A full custom Shopify store designed around your brand, products, market, and story — built to compete with the online giants. Built on Shopify, so it's your asset to keep.

02

A catalog far bigger than your case

Present live wholesaler inventory and catalogs as your own products — expanding your catalog without the capital of holding stock. When a customer buys, the paperwork routes itself.

03

The operations that run it

Memo workflows, order routing, signature handling, customer messaging, fulfillment — the day-to-day logistics of selling jewelry online, handled in one layer instead of ten apps.

Integration

Connects to your POS

Custom integrations with your existing point-of-sale system, so your in-store and online inventory, customers, and sales stay in sync instead of living in two disconnected worlds.

Vertical

Automatic wholesaler order routing

When a customer buys a wholesaler-stocked piece, Smadify captures payment in Shopify, decrements that item from the live feed for everyone listing it, and generates the invoice and paperwork from your wholesaler — online and offline, automatically.

Live

Ship one order to many recipients

Let a customer buy several pieces in one checkout and send each to a different address — gifts for grandchildren, children in different cities, friends. Smadify splits the order into a shipment per recipient, each with its own label, tracking, and gift note.

Live

Digital gift messaging

Buyers add a personal message to any gift at checkout. You handle it entirely digitally — no card to print or insert — and ship the piece straight to the recipient with the gifter's message attached. Perfect for the customer buying for someone across the country.

Beta

Customer self-service portal

Native customer login built on Shopify's Customer Account UI Extensions. Customers view orders, change ship-to before fulfillment, edit personalization, and track delivery — without emailing you.

Beta

Jewelry vertical module

Built for how jewelers sell: live wholesaler inventory sync, memo requests, embedded diamond & jewelry search, ring-size widgets, and certificate viewers — native, not bolted on.

Module

A real customer CRM

A true customer record — purchase history, preferences, special dates — that turns one-time buyers into repeat clients and powers remarketing you can actually act on, instead of a list you never use.

Integration

Social media, streamlined

Social integrations that connect your storefront to the channels your customers live on — so managing your social presence and shoppable posts isn't one more thing falling through the cracks.

Integration

Get found on Google Shopping

Platform integrations that list your products across Google Shopping and beyond — putting your inventory in front of buyers who are searching right now, not just the ones who already know your store.

Module

Win back lost sales

Retention and reactivation built in — recover abandoned checkouts and re-engage customers who drifted away, so the traffic you worked hard for converts instead of quietly slipping off.

How it works

From dated site to modern jeweler — without the risk.

We handle the build and the integration. You get a store that's yours to keep, and we run the layer that powers it.

  1. 01

    We build your store, designed around your brand

    A full custom Shopify store built to your brand, products, market, and story — modern, fast, and ready to compete. No template you have to grow into; a real site, designed for you.

  2. 02

    We layer in inventory and operations

    Live wholesaler inventory feeds and catalogs presented as your products, memo workflows, order routing, signature handling, and customer messaging — the Smadify layer that turns a website into a working jewelry business online.

  3. 03

    You sell — Smadify handles the rest

    A customer buys a piece you don't physically stock; payment is captured in Shopify, the item updates across the live feed, and the invoice and paperwork from your wholesaler are generated automatically. You expand your catalog without tying up capital in inventory.

  4. 04

    You own your store — no lock-in

    It's built on Shopify and it's yours. If you ever leave Smadify's jewelry layer, you keep your base Shopify store — that's your asset, not ours. The opposite of a proprietary platform that holds your website hostage to a subscription.

Built for jewelers

Whatever you're on today, there's a better way.

Stuck on a dated site you can't update. Locked into a proprietary jewelry platform you'll never own. Or carrying the cost, risk, and IT overhead of a fully custom build. Smadify is the way out — a modern store you own, with the inventory and operations layer that lets an independent jeweler compete with anyone.

Start your transformation See a sample build
Memo request workflow

Retailers request wholesaler inventory on memo, get approval, track status from request to sale or return.

Embed wholesaler inventory on your site

Embedded diamond & jewelry search and filter widget, powered by the largest live wholesaler inventory feeds.

AI-assisted site factory

From competitor URL to launch-ready Shopify theme in days. Vertical-specific sections, brand-tokenized.

Request access

Tell us about your store. We'll be in touch.

Tell us about your store and where you want to take it. We onboard a limited number of jewelers at a time so every build gets real attention. Most applicants hear back inside 48 hours.

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